About Us

Mermaid Vodka is a premium Vodka brand headquartered in Sarasota, Florida. This ambitious undertaking was born from Founder and CEO, Carol Strickland’s childhood memories of fishing with her father, always looking over the sides to see if just once, a truly magical Mermaid would appear. She took her love of the sea, fishing and good Vodka and determined that she can make this spirit better than anything out there. With that, Mermaid Vodka was born! Distilled a total of 6 times, Charcoal filtered for that added smoothness and the best part? It’s Gluten free!


Carol’s plan is to ensure everyone from those sitting by the bay, with family and friends, to those spirited fisherman on the high seas are able to grab a bottle of her Mermaid Vodka! With that, Mermaid Vodka is currently distributed in South Florida, the Florida Keys and on the West coast of Florida. Bigger plans include spreading the Mermaid Vodka love to Louisiana, Maryland, Virginia and all the way up to the Big Apple!


All along the journey to grow her Mermaid Vodka, Carol’s philanthropic efforts have taken center stage as she has supported several charitable events and organizations, such as the Boys and Girls Club, Wounded Warrior Project, 1000 Mermaids (environmental conservation), and SIDES (Sydney’s Incredible Defeat of Ewing’s Sarcoma).


In an effort to spread the word at a fevered pace, Mermaid Vodka, penned a 2 year National Sponsorship with the Fish Mavericks for their show, set to debut on July 8th at 7am on the Discovery Channel. The show follows a jovial group of friends who have a love for professional fishing, laughing and good times, a perfect fit for Mermaid Vodka! With the Mermaid Vodka logo proudly displayed on the hull of their boats and trucks, this added visibility, on a National scale, will not only position Mermaid Vodka to the masses, but bring forth the smoothest, Gluten free, Made in America Vodka, anyone has ever tasted.

Carol Strickland founder and CEO of Mermaid Vodka

Carol Strickland founder and CEO of Mermaid Vodka